Morocco Private Tours & Luxury Morocco Tours – Crafted Just for You
Yes, Morocco has become popular. A far cry from decades ago, when only the audacious ventured. It’s been widely covered by most travel magazines, travel influencers and traditional printed guides. Does that mean you have to settle for a generic Morocco itinerary ? Rub shoulders with hundreds of visitors ? Skim the surface ? Far from it.
At Sun Trails, we’ve been crafting luxury Morocco tours and local experiences since 2009 from our offices in Marrakech. We revel in what makes Morocco unique. Visceral. Involving. We don’t do drone reels and offices in London. Instead, every few months we jump in the 4×4 and set out to explore for things to do and see around Morocco. Try and test for ourselves so we can then offer these to our guests.
Some of it trickles into stories on our travel blog, dedicated to what makes Morocco unique. A special focus is given to accommodations – whether luxurious or just original, in Morocco they mold the entire LUXURY MOROCCO TOURS. But we don’t just try and test the overnights, but also treks, eats, adventures, crafts and anything else truly Moroccan (sorry, no side-cars).
We sum them up and constantly update them. And carefully sprinkle your itinerary with those that best fit you. Does it all have to be rehearsed ? Certainly not. The spontaneous bits often end up the ones cherished most. Seamlessly connecting those dots: accommodations, experiences and sites in a way that best fits you. That and the attention to detail is what turned us into one of the best Morocco tour companies. But don’t take our word for is. Browse through hundreds of reviews.
On one hand, we cater to the intrepid, adventurous traveler that loves to stray off the beaten track and immerse in the local culture. How ? Baking pie with the village ladies. Trekking with the shepherds. Mingle and bargain in a village market. For those that wish to travel in style, our Divine range caters to the most demanding tastes on our luxury Morocco tours. Or how about flying private to the Sahara or tour the galleries of Marrakech with a local artist ?
Over the last 16 years the approach has calibrated. The stays, locations and experiences we offer around Morocco on our tours are constantly updated based on our experience and our guests’ feedback while on tour. The Morocco itineraries below range from 5 to 14 days and are mere starting points. They always end up tailored and refined to entirely match the traveler.
We’ll show you how a woman cooperative weaves the village life around it in Djebel Bani. Sample a French croissant for breakfast and glamp in a luxury desert camp in the remotest dunes of Chigaga, on one of our Morocco luxury tours. Guess what ? You can even change the day schedule of your luxury Morocco Tours on the day itself. But ultimately, it’s the people.
The people of Morocco make Morocco worth visiting. And let’s start with our team: Daoud, Abdel, Mustapha, Amine, Leila. Over the years, we toured more than a few routes together, got lost and shared many iftars, disillusions and laughs. Ultimately, any one of them is the link between you, the visitor, and the locals. Immersing you in the local culture. Making that difference.
And to all those encounters along the way. Farida, uncovering the secrets of Fes’s medina. The ladies proud of reviving their village cooperative. The locals restoring their century old agadirs all over Morocco’s south. Ahmed sharing his knowledge of the local flora on the slopes of the Anti Atlas. In a post- pandemic and climate- challenged world, it makes us proud to be able to value local communities and social projects. But this is hardly a one way street: you, the visitor will come out beguiled, moved, richer. You touring Morocco with Sun Trails, makes it possible for these communities to continue preserving what makes them unique. What makes Morocco unique.
Morocco. Untold.
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Morocco Luxury Tours: Where Ancient Splendor Meets Modern Elegance Start Planning Your Journey Today Experience the enchantment of Morocco through meticulously crafted luxury tours that redefine travel excellence. Our Morocco
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Travelers Reviews for Our morocco luxury tours
I want to tell you that Amine was just amazing! He could not have been more thoughtful, kind, or helpful! He was personable, always positive, and fun to chat with during our many hours together in the car. It goes without saying that we always felt safe in the car with him driving whether through the hairpin turns of the mountains or the heavy city traffic. He was also patient to answer my endless questions about the people, places, culture, religion, economy, and many other topics I was curious to learn about! I appreciated that he was flexible and adjusted things as we went to accommodate our preferences.
We wouldn't change anything about our morocco luxury tours. It is definitely a lot of driving, but we wanted to accomplish a trip to the desert in a short amount of time. What we saw was absolutely spectacular and Oualid took excellent care of us. He adapted happily when we wanted to change things up and suggested things to keep 3 teenagers happy. In fact, it was perfect having him with the family and he made the trip for our children. They loved learning from him and having someone other than their parents to interact with. Thank you for everything !!
Looking for more feedback on how we’ve become one of the prime tour companies offering some of the best guided tours of Morocco ? Feel free to browse through hundreds of reviews on Trip Advisor, Google reviews, Facebook and others.
MOROCCO LUXURY TOURS : HOT RIADS & LODGES ON OUR LUXURY MOROCCO TOURS
Dar Ahlam – the house of dreams
Dar Ahlam: a hidden gem on your Morocco honeymoon or the ideal escape ? Then, this is the place. But let’s start with the beginning.
Riad Laaroussa, Fes
Riad Laaroussa, our guests’ favorite riad in Fes- the interview. I first passed the doorstep of Riad Laaroussa in 2013 on the occasion of Fes
Marrakech to Sahara by small plane
Private flight to Sahara in a small plane and a 4×4 transfer to a luxury camp. You are in Marrakech for a few days. You’d
Why Sun Trails ?
ON-THE-GROUND MOROCCO TRAVEL SPECIALISTS CRAFTING PRIVATE TOURS OF MOROCCO. Not a ‘destination specialist’ from an office in London or New York outsourcing their tours to
Luxury Tours In Morocco : Your Ultimate Escape: All-Inclusive Bliss, Tailor-Made Adventures & Luxury Retreats
Top 5 FAQs for Luxury Morocco Tours
What is the best luxury tour company for Morocco?
Sun Trails Morocco is recognized as the premier luxury tour operator in Morocco with distinct advantages:
Why Sun Trails leads luxury Morocco travel:
Since 2009 – 16+ years of exclusive luxury travel expertise from Marrakech base
Local luxury specialists – Born and raised in Morocco with insider access to exclusive experiences
Luxury partnerships – Direct relationships with La Mamounia, Royal Mansour, and exclusive riads
Certified excellence – ONMT licensed with 4.8+ star ratings across all review platforms
Personalized service – Maximum 6 guests for private luxury tours ensuring ultimate attention
Exclusive access – VIP entry to royal palaces, private collections, and master artisan workshops unavailable through international operators
Sun Trails luxury advantages over competitors:
Local ownership eliminates international markup (20-30% savings vs foreign operators)
Direct luxury partnerships with Morocco’s finest hotels and service providers
Cultural authenticity with guides who are cultural ambassadors, not just tour guides
24/7 personal service from Marrakech-based team with immediate local support
Bespoke customization – Every detail tailored without template restrictions
Client testimonial results: 98% of Sun Trails luxury clients rate their experience as “exceeded expectations” with average 4.9/5 stars.
How much do Sun Trails luxury Morocco tours cost?
Sun Trails luxury tours start at €2,200 per person, offering exceptional value and unmatched experiences compared to international luxury operators.
Here’s a detailed breakdown of our three main luxury levels:
Mid-Luxury Sun Trails Packages — Starting at €2,200 per person
Ideal for travelers seeking authentic luxury and cultural immersion without excessive cost.
Example: 7-day Imperial Cities Luxury Tour
Includes:
4-5 star boutique riads and elegant traditional hotels
Private expert driver-guide for the entire journey
Luxury vehicle with full comfort (WiFi, AC, refreshments)
Exclusive cultural experiences like private museum visits and palace tours
VIP fast-track airport assistance on arrival and departure
Average Price Range: €2,200 – €2,800 per person
Best for: Couples or small groups wanting an authentic yet refined Morocco journey.
High-Luxury Experiences — Starting at €3,800 per person
A step above, combining Morocco’s most iconic properties with bespoke private experiences.
Example: 10-day Ultimate Morocco Luxury Experience
Includes:
Accommodations at La Mamounia, Royal Mansour, or Kasbah Tamadot
Private helicopter or 4×4 desert transfer options
Personal concierge and butler services
Fine dining experiences curated by top chefs
Exclusive entry to royal palaces, gardens, and private estates
Average Price Range: €3,800 – €5,200 per person
Best for: Luxury travelers wanting world-class service, Michelin-level gastronomy, and flawless logistics.
Ultra-Luxury Bespoke Tours — Starting at €6,500 per person
The pinnacle of Moroccan luxury — fully customized private journeys designed to your vision.
Example: 14-day Royal Morocco Experience
Includes:
Presidential suites or private palace rentals
Private jet or helicopter transfers between cities
Personal staff (concierge, chauffeur, butler, and chef)
One-of-a-kind experiences: dinner in a royal palace, access to private art collections
Fully personalized itinerary designed after private consultation
Average Price Range: €6,500 – €12,000+ per person
Best for: VIP travelers, honeymooners, or families seeking complete exclusivity and royal-level luxury.
Why Sun Trails Offers Superior Value
20–30% less expensive than international luxury brands (Abercrombie & Kent, Kensington Tours, etc.)
No international markups — we are a Moroccan-owned company with direct relationships with every supplier
More inclusions — private experiences, upgrades, and services that others charge extra for
Flexible customization — every itinerary is built around you, not a template
Example Comparison:
International operator: ~€5,000 for a 10-day luxury Morocco tour
Sun Trails equivalent: Starting at €3,800 — with more inclusions, better hotels, and exclusive local access
In summary:
Sun Trails luxury Morocco tours start at €2,200 per person, with bespoke high-luxury and ultra-luxury options available up to €12,000+, depending on duration, season, and level of exclusivity desired.
Each tour includes private transport, expert local guides, exclusive accommodations, and immersive cultural experiences — all delivered with the signature Sun Trails attention to detail and personal service
What makes Sun Trails luxury Morocco tours special?
Sun Trails luxury tours offer unmatched exclusivity through local expertise:
Exclusive Accommodations Sun Trails Secures:
La Mamounia – Preferred partner rates and suite upgrades
Royal Mansour – Direct booking relationships and VIP treatment
Private riads – Exclusive properties not available on booking platforms
Luxury desert camps – 30m² private tents with ensuite facilities and personal butler
Kasbah Tamadot – Richard Branson’s mountain retreat with guaranteed availability
Experiences Only Sun Trails Can Provide:
After-hours palace access – Private tours of royal palaces closed to public
Master artisan workshops – Personal sessions with Morocco’s finest craftsmen
Private museum curators – Exclusive tours with museum directors and historians
Royal family connections – Access to private collections and cultural treasures
Secret riad locations – Hidden luxury properties unknown to international tourists
Sun Trails Luxury Service Standards:
Personal pre-trip planning – Video consultations to understand your preferences
Custom itinerary design – Built from scratch, not modified templates
Expert guide matching – Paired with guides specializing in your interests
Real-time flexibility – Adjust plans on-the-go based on your energy and interests
24/7 Marrakech support – Local team available for immediate assistance
Cultural Authenticity Advantage:
Sun Trails guides are cultural ambassadors who grew up in Morocco, providing insights and access that foreign tour companies cannot replicate. Our guides open doors to experiences, literally — private homes, exclusive workshops, and cultural encounters built on personal relationships spanning decades.
Sustainability & Community:
Sun Trails luxury tours support local communities through:
Direct employment of local guides, drivers, and hospitality staff
Partnerships with family-owned riads and traditional businesses
Fair compensation ensuring quality service and authentic experiences
Cultural preservation through artisan support and traditional crafts promotion
What is the best Sun Trails luxury Morocco itinerary?
Sun Trails’ signature luxury itinerary (10 days) – “Royal Morocco Experience”:
Days 1-3: Marrakech Imperial Luxury
La Mamounia or Royal Mansour accommodation (your choice)
Private historian guide – Expert in Moroccan history and royal heritage
After-hours Bahia Palace – Exclusive evening tour with champagne
Master chef cooking class – Private session with renowned Moroccan chef
Exclusive shopping access – VIP appointments with best artisan workshops
Spa indulgence – Couples royal hammam and traditional treatments
Gourmet dining – Michelin-level restaurants with Sun Trails reservations
Days 4-5: Atlas Mountains Exclusive Retreat
Kasbah Tamadot – Richard Branson’s luxury mountain resort
Private helicopter transfer – Stunning aerial Atlas Mountains views
Berber village immersion – Authentic lunch with family Sun Trails has known for years
Mountain trekking options – Private guide for hiking enthusiasts
Infinity pool relaxation – Spectacular mountain panoramas
Sunset dining experience – Private terrace with Atlas sunset
Days 6-7: Sahara Desert Ultimate Luxury
Private 4WD journey – Scenic route via Ait Ben Haddou UNESCO site
Sun Trails exclusive desert camp – 30m² luxury tent with ensuite bathroom
Personal camp butler – Dedicated service throughout stay
Private chef dining – Gourmet meals prepared exclusively for you
Sunset camel trek – Traditional transport to remote dune location
Astronomy experience – Professional guide and telescope under pristine skies
Sunrise champagne – Private dune breakfast watching desert awaken
Days 8-10: Fes Cultural Excellence
Luxury riad – Restored palace in ancient medina heart
Private curator tours – Museum directors revealing hidden treasures
Master artisan access – Exclusive workshops with renowned craftsmen
Al Quaraouiyine University – Private tour of world’s oldest university
Traditional Fassi dining – Family palace dinner with local aristocracy
Final night celebration – Rooftop farewell dinner overlooking medina
What makes this Sun Trails itinerary superior:
Completely customizable – Adjust any element to your preferences
Exclusive experiences – Access only Sun Trails’ local relationships provide
Perfect pacing – Balanced activity and relaxation based on 16 years expertise
Authentic luxury – Real Morocco with ultimate comfort, not tourist performances
Seamless logistics – Every detail coordinated so you simply enjoy
Starting price: €4200 per person (vs €6000+ with international operators for equivalent experiences)
Why book Sun Trails instead of international luxury tour companies?
Sun Trails offers superior luxury Morocco experiences compared to international operators:
Advantages Over Abercrombie & Kent, Kensington Tours, & International Operators:
1. Authentic Local Expertise
Sun Trails: Moroccan-owned, Marrakech-based since 2009 with lifetime local knowledge
International operators: Foreign companies with temporary local contractors
Advantage: Real insider access vs surface-level tourist experiences
2. Price & Value
Sun Trails: €3800 for 10-day luxury tour with MORE inclusions
International operators: €5000-€6000 for equivalent tour with FEWER inclusions
Savings: 20-30% less while getting superior experiences and access
3. Exclusive Access & Relationships
Sun Trails: Personal relationships with luxury properties, royal connections, master artisans
International operators: Standard bookings through intermediaries
Advantage: VIP treatment, exclusive experiences, after-hours access
4. Customization Flexibility
Sun Trails: Complete bespoke design, no template restrictions, change anytime
International operators: Modified standard itineraries with change fees
Advantage: Your dream trip, not their package adjusted
5. Service & Support
Sun Trails: 24/7 Marrakech-based team, immediate local response
International operators: Call center support, time zone delays
Advantage: Real-time problem solving and personalized attention
6. Cultural Authenticity
Sun Trails: Guides are cultural ambassadors who grew up in Morocco
International operators: Contracted guides following company scripts
Advantage: Deep cultural insights and authentic personal connections
7. Sustainability & Impact
Sun Trails: Direct support to local communities, fair wages, cultural preservation
International operators: Profits leave Morocco, minimal community benefit
Advantage: Your travel positively impacts Morocco’s people and culture
Real client comparison:
“We initially booked with [international operator] for €5800 per person. After researching, we switched to Sun Trails for €4100 per person and had BETTER accommodations, MORE exclusive experiences, and SUPERIOR guides. Sun Trails saved us €3400 as a couple while exceeding the original itinerary in every way.” — James & Sarah, UK (2024)
When to choose Sun Trails:
✅ Want authentic Morocco with luxury comfort
✅ Value exclusive access and insider experiences
✅ Prefer local expertise over international brands
✅ Desire bespoke customization without restrictions
✅ Want better value without compromising quality
✅ Appreciate supporting local communities and sustainable tourism
When international operators might suit:
You prefer familiar international brand names over superior local expertise
You’re booking last-minute and need immediate availability (though Sun Trails often accommodates)
You’re combining Morocco with other countries where the operator specializes
Book Sun Trails with confidence:
4.9/5 average rating across 500+ reviews
98% client satisfaction rate
Featured in luxury travel publications
ONMT certified and fully insured
Zero complaints about service quality
Recommended by luxury hotels and riads
Ready to experience the Sun Trails difference? Contact our Marrakech team for a personalized luxury Morocco consultation.