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Why Sun Trails

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On the ground luxury Morocco travel specialists creating more than just  customized private tours of Morocco .

Our team is made up of European and local Moroccan staff, who have been working on the ground since 2006. Not someone from an overseas office outsourcing their tours to local agencies in Morocco. We spend a  great deal of time and effort travelling around Morocco all year round, anonymously testing and handpicking the latest boutique and luxury Riads, eco lodges, kasbahs and hotels . Trying out spas and restaurants, attending music festivals and local events. Selecting only authentic and off the beaten track experiences. From being taken by camel ride into the Sahara and spending the night in an 'Out-of-Africa' desert tent to a Moroccan cooking class with spice tasting in the souks of Marrakech or Fez. From balloon flight over Marrakech to baking bread with the locals in a village stove. From lunch at Richard Branson's Atlas Mountains retreat to discovering underground honey comb villages and secluded Kasbahs. And we have a blog to document it. 


We don't book off-the-shelf tours at Sun Trails. We create bespoke tailor made tours of Morocco. Naturally, there are quite a few itineraries available on our site, but they are mere examples of what someone can achieve on a tour in Morocco. Everyone has something in mind when contacting us first: a camel ride, spending a night in the desert, crossing the Atlas Mountains, UNESCO world site Ait Benhaddou, trekking in Dades Gorges. The planning starts with an empty canvas. Slowly we add texture and color. A balance must be struck between activity and rest, simplicity and grandeur, planned ahead and spontaneous. Then, your particulars come in: your age, whether you prefer culture and interacting with the locals over adventure activities, your culinary preferences, what sites should not be missed, the desired pace and so on. Furthermore, we are able to customize things while on tour, if needed. 

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The driving is carefully balanced so that our guests shouldn't spend more than 3- 4 hours per day inside the vehicle. The goal is for them to have as much time to spend on site doing and seeing things, but also enjoy the select accommodations, while covering a decent distance.  Stops are accommodated every other hour to visit a site, take photos, do an activity or simply stretch legs. Further stops are accommodated at guests’ request.
We are in contact with the guests on our tours every other day to make sure their expectations are met all throughout the tour or make additional recomendations. We always meet them at the end of the tour for a final feedback. With Privilege and Divine options, we are in touch with the hotels every day to make sure our guests don’t have the same dinner two days in a row. Occasionally, one agency’s representative escorts the guests on the tour to make sure all runs smoothly. 
We are able to respond appropriately with emergency situations: we had guests feeling ill last April– we had an emergency doctor coming in 30 minutes and evaluating the situation. Due to adverse weather conditons, several times we had change or reverse the course of the itinerary and book new accommodations/ activities.

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We know by now that you don't always get what you see online. Even though Trip Advisor and other similar sites have revolutionized the way we travel nowadays, fake reviews and altered images have  ruined quite a few luxury vacations. 4- 5 times a year we travel around Morocco, anonymously trying out new and established properties, restaurants, things to do and out-of-ordinary experiences. And we have a blog to document it. At the end of each tour, we have you fill in a survey where you rate in detail the services offered on the tour. If several surveys complain about a particular hotel, restaurant or activity, it gets immediately removed from our portfolio. We don't trust magazines or press releases - our network of insiders allow us to quickly get in the know about a new opening or a restaurant/ hotel that is losing its appeal. This year we are covering for the third time Fes Sacred World Music Festival , probably the most interesting music festival in Morocco. 

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We could rent cars, flats or villas in Morocco. But we' rather focus on just crafting amazing travel experiences around Morocco. That  allows us to really focus on all the small details that make a difference. It also creates the premises for us to have a more person-to-person approach as our guests are in contact directly with those that travel the country and build their itineraries, not a department or some extension line. A Trip Advisor widget is present on our home page so that anyone can read our previous guests reviews, whether positive or not. Further unbiased reviews from our former guests are available on Google reviews, Facebook reviews, Get Your Guide, etc.

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We don't select our accommodations based on how much commission we can get from them but how much they can transport their guests, you, into the local area through their architecture, cuisine, décor and local activities.  Our guests love staying at places where the owner/ manager sits down with them for a coffee over breakfast, where they can peek into the kitchen and even help preparing the dishes, where they can get invited to one of staff’s home for tea or lunch and see how the locals live. Not only we are familiar with each property but also know which room would fit best a particular profile: honeymooners, families with children, group of friends, retired couples, etc. To most of these accomodations, a star rating per se wouldn't make any sense. We have therefore decided to replace it with our own rating and words that best resume the different levels: Dreamers, Privilege and Divine . For details on our accommodation options, please visit our Morocco Boutique Hotels page.  

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We are not the most affordable luxury tour agency in Morocco. We don't pretend to, either. Excellence comes with a price tag. What we are is more affordable than traditional high-end agencies based abroad. The difference in the price of our services and theirs comes mainly from them having to use intermediaries ( local agencies in Morocco to which they outsource their services) and the money that goes to PR, which translates into being present in travel magazines and on Google's first page. Would you rather pay for someone's ad in Conde Nast Traveler or book a private tour of Morocco for the just price ? We only charge a service margin and never add any margin on the constituents of your package, may that be restaurants, guided tours or cooking classes. We offer travel agent rates on the properties we book for you during your tour. And, don't forget, 1 % of what you are paying for your holidays with us is being donated towards helping young girls from rural areas in Morocco continue their education and make a difference within their community. 


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Boutique tours of Morocco

What better place than Morocco for a private tailor made tour ? It can be a day trip from Marrakech into the Atlas Mountains. Or a 14 day private luxury Morocco tour. And everything in between. With such a different culture and language, a boutique 4x4 Morocco tour with an English speaking local driver- guide guarantees the best holidays in Morocco. Choose one of the many 4x4 tours from Marrakech or another imperial city and you will discover the off the beaten track Morocco. Much more than excursions from Marrakech or Morocco desert tours, our 4x4 custom tours travel all across Morocco, covering Berber villages, majestic Kasbahs, enchanting palm groves or Touareg desert camps. From Ait Benhaddou to Chefchaouen, from Erg Chebbi to Taroudant and from camel rides in the Sahara to hardcore trekking Morocco can only offer. Browse among our 4x4 boutique tours of Morocco and book your favorite today !